As mobile and portable computing evolves, so does the demand for faster, more efficient storage solutions. That’s why universal flash storage (UFS) was pioneered. Created by JEDEC as a new standard, UFS was built in the pursuit of similar performance levels of embedded storage options. However, every memory technology has its benefits and limitations. In this article, we’ll compare UFS against eMMC, as well as traditional secure digital (SD), microSD and microSD Express cards, highlighting its key performance niches and providing something of a benchmarking standard for the technology.